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KMID : 1023720120550010183
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Journal of Welfare for the Aged
2012 Volume.55 No. 1 p.183 ~ p.200
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Marketing Positioning Analysis for Elderly Nursing Homes -Focused on the case of five facilities of Anayang-
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Kwon Yong-Jun
Lee Tae-Hwee
Han Jong-Khil
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Abstract
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The goal of private Elderly Care Facilities, not public, is to make profit, and in order to make profit, Marketing strategies for dominating the advantageous market in advance are very fundamental and significant area. But the research on this area is insufficient. There were varied researches on marketing strategy at various fields ever, most studies made in the field of elderly care facilities are related to service quality improvement or elderly care facilities. So at this study, selected attribute will be drawn through advanced research of selected attributes, on the basis of this advanced research, marketing positioning will be conducted on elderly care facilities for urban area.
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KEYWORD
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Elderly Nursing Homes, Marketing Positioning, Anyang City, Aging Society
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